Case study · Mobile
ISOUL
A global women-only networking app and community platform, built end to end, from idea to launch on the App Store and Google Play.
Good morning
Match of the Day
The challenge
ISOUL set out to build something rare: a safe, women-only space where entrepreneurs, leaders and creators from 28+ countries could actually connect, not just scroll. The client came with a vision and needed a partner to turn it into a real, published product. The challenge was to design an entire ecosystem (daily matching, a knowledge library, an events system and a live community feed) that felt warm and personal, worked in two languages, and was stable enough to run a paid membership from day one. And it had to be delivered fast, ready for the stores.
Key solutions
We worked in short, focused sprints, shaping the product step by step and validating each decision with the client before moving on.
Discovery & product shaping
We turned the vision into a concrete product map: which features drive real connection, how membership tiers work, and what the daily experience should feel like. We defined the core loop early (the “Match of the Day”) so the whole app had a heartbeat.
Good morning
Match of the Day
Design & experience
We designed the full interface in ISOUL's warm, inclusive visual language. Onboarding was crafted to be effortless, navigation clear, content discovery intuitive across feed, library and events. Every screen was built in two languages (EN/RU).
Good morning
Match of the Day
Build & launch
We developed the app in Flutter for iOS and Android from a single codebase, wired to a Firebase backend (auth, real-time data, push, analytics). We built a web admin panel so the ISOUL team manages members, content and events themselves. Then we handled the full release: App Store and Google Play submission, review and go-live, including subscriptions and a 7-day free trial.
Good morning
Match of the Day
Result
The product launched on schedule and gave the client a solid foundation to build on. The result is a fast, polished experience that users enjoy and the team can extend with confidence.
- Launched and live on both App Store and Google Play, with a 5.0 rating from early members.
- A full ecosystem in production: daily matching, knowledge library, event calendar with Google Calendar sync, and a global community feed.
- A monetized product from day one, with a working subscription model and free trial.
- Members from 28+ countries using it daily.
- A self-serve web admin that lets the ISOUL team run the community without developer involvement.
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